OpeningStage and Resonance collaborated to shine a light on actions led by the French event organization OpeningStage. With no less than 40 events a month on average, the leader Sacha Khayat is at the head of one of the most unique agencies. Their work is focused on animation, planning cultural operations in the public space anywhere in France. Malls, stations, stadiums… All places become stages in the right hands!
To support OpeningStage’s steady growth, the team called Resonance in to set up a Press Relations strategy. After defining expectations and needs, our goal became to highlight the wide range of missions managed for some of the most important economic players in France.
For 3 months, our team accompanied OpeningStage to showcase the actions undertaken by the agency. Starting with the call for tenders launched by SNCF Gares & Connexions (the national railroad network) to take the cultural animation of a few stations across the country, especially during the 2023 Rugby World Cup! Our client also managed to win the call from PSG (Paris football/soccer club) to develop musical activities during the matches. Resonance has been working alongside OpeningStage to share and broadcast these news to French-speaking medias, on a national level.
Resonance is here for our clients to delegate each and every task related to Press Relations. Strategy and validations are done beforehand, to make sure that all our meetings are productive and effective. According to our methods, our team was in charge of creating a 3-month predictive planning, fitting all events and announces by OpeningStage. We then managed the targeting of journalists and medias before handling all operational tasks (emailing, follow-ups, deeper explanations, article alerts).
“The media impact in key news outlets such as Stratégies or CB News got us some great attention!” Sacha Khayat, founder and president of OpeningStage.
For such a atypical event agency, we wanted to put an accent on the team’s professionalism and the caliber of missions they are able to take charge of. This is why we decided on a strategy of precise targeting: B2B event and communications media and local news outlets to share OpeningStage’s announcements.
In a few press releases, we managed to find some articles in various key medias, both in Communications (Stratégies, CB News) and Sports (SportBuzz…). Resonance being a very niche agency, we don’t believe in mass emailing and try to make smarter connections, with the right journalists, interested in our clients’ activities. This way, we were able to get OpeningStage several times in media titles and notice a few follow-ups from news outlets.
Since 2015, OpeningStage produced more than 2 200 artists, during 1 300 dates in more than 110 cities in France, but also in Belgium, Spain, Luxembourg and Switzerland.
At the head of OpeningStage, event expert Sacha Khayat, with the aim to create another way for artists to meet an audience. The agency is also looking to create new experiences for the public, to discover new cultural animations in their daily lives.
Reprtoir is the workspace dedicated to record labels and music publishers to manage catalogs, royalties, works, playlists and releases.
Reprtoir is the workspace dedicated to record labels and music publishers to manage catalogs, royalties, works, playlists and releases.
